WROC - Eye on Rochester: The Pregnancy Codes
February 2006. A News8Now produced, hour-long, primetime news documentary that addressed the critical teen pregnancy issue gripping the City of Rochester. The program not only told several heartbreaking stories from a personal/street point of view, but also explored the cause and effects on the several zip codes in the city with the highest teen pregnancy rates in the country. Responsible, local journalism, the program also explored the few programs and strategies that are positively impacting this critical local issue. The program has already won a Murrow, several top NYSBA public service awards and been incorporated into several academic and social service programs. We will produce two ‘Eye On’ specials in 2007.

WROC - Today’s Family: The Public Service Series
Four (4) hour long primetime specials over the past three years (8 in total). In partnership with the leading human services non-profit organization in the community, The Hillside Family of Agencies, The Today’s Family series addresses, head-on, the difficult issues and pressures facing families in the new millennium. From teen suicide and drug abuse to the critical 34% Rochester City School graduation rate and family violence, each program focuses on a single issue and explores both the impact and possible solutions to the ever changing landscape of the local family. Each program, depending on content, also offers professional outreach through 800 numbers, web chats or service providers. The program has been credited with quantifiable results from preventing a teen suicide to helping families in the grip of violence find the strength to reach out for help. Every program in this series has also been recognized by many local organizations from the Alternatives for Battered Women to the United Way. Each program in this series has also been honored professionally from winning NYSBA’s top public service awards to an Emmy. We will produce one ‘Today’s Family’ special in 2007.

WROC - News8Then
WROC’s most popular hyper-local weekly news feature explores our over forty years of local television archives to spotlight the connection between yesterday and today regarding local issues, debates and events that have impact on our direction and community discussion. From the racial violence of sixties to local celebrity highlights this exclusive series is only possible through the extensive archive of WROC news footage. This news feature has also been expanded to include an hour long, local topic focused, primetime special. Weekly news features in 2007.

WROC - News Driven Community Initiatives
At the core of WROC station values and daily execution is a focus on hyper-local community, education and health issues. Through a blend of news features, marketing initiatives and promotional outreach, the station commits over $500,000 dollars to community sponsorships, as well as local education and health initiatives. The station has averaged over 75 community events in each of the past three years. Our community initiative successes grow from addressing areas of community impact through partnerships with local business partners. Successful, exclusive WROC initiatives over the past three years have included Live Well 8 (family wellness and childhood obesity), Read to Succeed (literacy program for the underprivileged elementary school aged children), Student Leaders (community and volunteerism centered college scholarship program) , Experience Today (daily living textbook curriculum for middle and secondary schools) and Rooting for Rochester (neighborhood beautification and enrichment program).

WROC - Local Political Debates
WROC has hosted political debates in each of the key local political races including the 2005 Mayoral election. Most held in a town hall forum these debates are open to public and often broadcast interruption free.

WROC - MISC.
Miscellaneous, or additional, items include: Telethons for 9/11, Katrina and the local Salvation Army through Project Bundle Up, exclusive outreach and awareness programs for the local United Way as well as local servicemen and women spotlights including our exclusive Hometown Hero holiday series.

WUHF - The launch of a 100% locally produced 10pm newscast.
First order of business upon completion of the operating agreement was to return to a locally produced, locally executed, news of the day. Every day, Monday through Sunday WUHF now produces, from our Rochester studios, an exclusive 10pm newscast focused on local news of the day, local weather and local sports.

WROC - The Courage Bowl
September 9, 2006. This is the first ever local broadcast of an area division III college football rivalry, but unlike traditional college football rivalries this game, and its entire week of prep, is dedicated to a local kids with cancer charity, Camp Good Days and Special Times. Call it local football with a heart the Courage Bowl features live charity donations, touching news spotlight stories and the entire business and higher education community is behind this exclusive effort.

WUHF - News Driven Community Initiatives
Like WROC, WUHF core station values center on the hyper-local community issues that impact the lives of local residents everyday. Through a similar blend of news features, marketing initiatives and promotional outreach, WUHF has within a year redeveloped and/or launched several station community sponsorships including Operation Backpack (gathering school supplies for needy urban/suburban classrooms), Varsity Volunteers (fostering and celebrating the community outreach of local high school seniors), and Ability Works, a spotlight program focusing on the successful relationships between the business community and the non-profit sector servicing the developmentally disabled. Local Long Form Program Production Commitment In the first year of the outsourcing agreement, WUHF has produced three hours of exclusive local community spotlight programming including a Better Contractors Bureau information program, the regional contractor’s 2006 Home-arama spotlight show and a Senior Living trends forum.

WUHF - Local Non-Profit Sponsorship/Awareness Commitment
WUHF is deeply committed to enhancing the quality of life in Rochester through the support of a broad cross-section of non-profit events and organizations with airtime, production and promotion donations. Already in 2006 WUHF has donated services to the March of Dimes, The United Way, Mother’s Against Drunk Driving, The YWCA, Junior Achievement, The Arc of Monroe, Gilda’s Club, The Strong Memorial Children’s Hospital, the Ronald McDonald House, Hunter’s Hope and Camp Good Days & Special Times, just to a few.

WROC
Newscasts: No additional newscasts beyond Monday-Friday 5a-7a, Noon, 5, 6 and 11pm as well as Saturday/Sunday 6 and 11pm. Sporting Events: A weeklong series of half-hour access programs highlighting the local PGA Championships and one local Buffalo Sabres game. Programs: seven hours of local documentary style news programs, six hours of holiday high school choir concerts and two local business focus hours.

WUHF
Newscasts: New locally produced Mon-Sun 10pm launched in November 2005. Sporting Events: One three hour local college/charity game to be produced September 9, 2006. Six hours of local business spotlight programming over the past three years.